City of Salisbury’s Digital Literacy Forum a great success
Presenting Yourself Online, the inaugural Digital Literacy Forum, was held on Thursday 3rd May 2012. The event has been hailed as a great success, with the conference hashtag #digilit2012 making it as a trending topic on Twitter in Adelaide.
The businesses, educators, government employees, students and not for profits who attended now save their sights set on a brighter digital future, thanks to this initative of the City of Salisbury and the Salisbury Business and Export Centre.
Special guest Mark Pesce’s thought-provoking keynote on the theme of “Mobile, Social, Flexible” entertained the participants and delivered some important messages:
- businesses need to make sure their websites are mobile friendly FIRST
- businesses must embrace the mobile technology revolutio, and
- if businesses are not mobile “they don’t exist”.
Mark Pesce also told his eager audience that businesses must also listen to what people are saying. “Humility and authenticity are the building blocks for social marketing,” he said, holding up #qantasluxury as an #epicfail in this department.
Audrey Thomas from Ajile Focus continued the high quality of presentations with an honest account of how her reluctance to embrace technology has given way integrating technology into the core processes of her business. She shared how tools like WordPress, Mail Chimp and Facebook, have enabled her to more communicate and connect with her customers more easily and effectively.
Alison Kershaw provided an impassioned and entertaining look at the DFEEST ForwardIT, a great tool for encouraging digital literacy in schools, communities and businesses. Alison showed some troubling statistics regarding internet use in Australia amongst the elderly, showing that there’s a need for businesses and government organisations to take a closer look at how they present material online to be more inclusive and accessible.
The First Digital Literacy Forum was a remarkable success with many conversations and connections resulting from the presentations and networking opportunities. The City of Salisbury will continue to support businesses through events, workshops and mentoring delivered by the Salisbury Business and Export Centre, and with the NBN rolling out in many areas in the next three years the digital agenda will remain at the fore of this support.
Here’s a small sample of the #digilit2012 chatter on Facebook: